Toughest challenge unlike any other the world has yet seen. This chocolate bar is like eating the core of the Earth (hot as hell), even the gods of Asgard can’t handle it.

This challenge bar was inspired by then World Record for eating fresh reapers (Greg “Iron Guts” Barlow). The thumbnail of the record video above with Charlie Whitmore was made in collab with Never Better Club & N.E.U.K Chilliheads.

Label made for Gammelstads Karamellen AB in collaboration with © Pure Insanity Society.

New updated label with viking heat/smoke and mystery.

Original label with hot lava/magma and magical runes.

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